Field Marketing Within the Food and Drink Industry

Are you a supplier within the food and drink sector? You should realize that your success could depend on how you market the products you sell to prospective or potential customers or consumers. You do not need to be a full-time and seasoned expert in marketing. Your core skills in product development and manufacturing would be particularly important and useful. You could begin looking outside or beyond your very own business or company to be able to effectively field market within the industry.

If you are not that confident about your own level of field marketing capability within the food and drink industry, you should not worry in any way. There are currently several field marketing agencies that are operating to offer and provide the specific type of service that you and your business requires. You could use such to optimize your own opportunity for success. Do you plan to take such a service? Here are the most important factors that you truly should take a closer look at especially when selecting a company that would deliver your success. Take note of each of the following.

Capability and experience in multiples, wholesale, impulse, and cash/carry sectors. This feature would surely enable you to take the opportunity to broaden the range of your own products’ influence to the widest possible extent.

Track record in putting up or setting standards through becoming a results-driven group or organization. This could be in terms of sales turnover and market share growth. When doing so, do not miss to look very carefully at your business’ current clients as well as their success stories.

Extent on how to utilize full-time sales specialists. Most agencies are using their part-time personnel for this purpose. In general, the service providers should intend to manage your company’s brands to comply with agreed upon development strategies so that maximum exposure could be ensured. Thus, sales potentials of your food and drink products would be possibly achieved. This could require full-time attention and focus on the side of the service provider or agency.

The agency should use effective information systems, offline or online. This could ensure that your food and drink business would be kept up to accelerate on rate of sales, effectiveness of marketing/promotional tasks, stock controls, and latest market trends. Thus, this could be a core differentiation factor, especially with the rising availability of Internet systems and the emerging mobile technologies.

Typical services that you should expect from the field marketing service provider for your food and drink business are as follows: assurance that your food and drink goods are consistently stocked across all key stores; monitoring of sales rates, capacity, and shelf space for optimum stock levels; conversion of available warehouse inventories into shelf stocks; monitoring of stores that could carry out agreed upon or target sales promotional programs; presentation of new products and marketing initiatives throughout important regional decision makers; provision of target support for brand activities; and creation and implementation of sales tactics and opportunities for your food and drink brands.